Direct Marketing – One of the Most Effective Forms of Marketing Today?

Direct marketing can be said to be one of the most effective forms of marketing today. This is because by this method, products are ‘directly marketed’ to a potential customer either by a telemarketer or salesman. This type of marketing has been around for quite a while but in the recent years numbers of such people carrying out direct marketing activities has increased by a large amount. Companies whether large or small find that this form of marketing brings them a lot of customer because of the ‘personal touch’ that is associated with it. You too could probably testify to have actually bought at least one product that was marketed to you in this manner.

Does this type of marketing work for everyone?

If you are a business owner looking to employ these marketing techniques, whether or not direct marketing works for you would depend on what kind of business you run and who you want to target. It would also depend on other factors such as resources and how much you are willing to spend on it. You would also need to consider what type of marketing you wish to take up.

The types of direct marketing could be categorized into several types. Firstly, telemarketing, where products are promoted by calling potential customers. Secondly, email marketing and thirdly direct mail marketing. Other forms could include infomercials, distributing flyers and advertisements in magazines.

Simply using these marketing techniques however will not get you the desired results. It takes time and a lot of hard work to get customers to actually purchase your products. You would therefore need help with good marketing solutions.

Finding good direct marketing solutions:

Several websites offer great help regarding this type of marketing solutions. For these marketing solutions to work effectively you would need to be aware of the issues that you are facing with your direct marketing activities. This could include poor customer satisfaction, delayed response, low level of sales and so on. Once you identify the problem you will be able to employ the direct marketing solutions that would help you deal with it the best.

If you are not satisfied with finding these marketing solutions on your own however, you could also turn to a good, reputed direct marketing agency that will provide you with all the help that you need to ensure that you have a good marketing plan and that you see results of these marketing solutions.

Direct Marketing Tips – Ultimate Direct Mail Marketing Guide!

Everyone seems to hate direct mail, and most companies have tried to use it without success. But with these direct marketing tips I want to transform your direct mail marketing from junk and spam to something that is really effective that the customer wants to receive.

Let’s look that this is 3 phases…

PHASE 1 – Think about your mailing list.

Is the data very old and are you confident that the source of the data is reliable?

I can’t tell you how important having a good list is. It does not matter if you already own it or are going to buy one you need to make sure that it’s up to date.

PHASE 2 – Targeting.

No set of direct marketing tips would be complete without talking about the idea of targeting.

Always keep one thing in mind:

“If you want to sell a ton of burgers, all you need is a hungry crowd” – Gary Halbert.

You should target the factors below:

* The persons age

* Location

* Lifestyle

* Schooling

* Likes and dislikes

* Buying behavior.

PHASE 3 – Market research.

You need to find out how the market think and the pain they are feeling which you can help to solve.

Luckily this is much easier today with online forums focused on each market niche.

PHASE 4 – Your marketing message.

You should make your message clear, persuasive and easy to understand. Don’t try and fill your direct mail with a load of information and products because you will just end up confusing your customers and will not get any sales.

Have one goal for each piece and do everything you can to achieve that goal.

Final thoughts.

Direct mail can be a great tool for your business if you go about it in the right way.

If you just follow these tips an 8.0% conversion rate is not uncommon.

Good luck.

For more ideas, tips and articles click here.

Purchasing a Direct Marketing Mailing List Will Increase Your Company’s Sales

A direct marketing list is a great option to when it comes to growing your business. It is proven that purchasing a direct marketing mailing list will increase your company’s sales. This form of marketing allows you to target your message to people that will have an interest in your product or service. It also allows you to easily focus your marketing efforts to the audience of your choice, whether you are using direct mail, telemarketing and/or email marketing. You can purchase your direct marketing list from any list broker or compiler.

Prior to purchasing a direct marketing list, you will want to gather exact who you want to target and where you want your target to be. You can supply zip codes, counties, states or have a distance radius ran from your location. Along with your geography, you need to come up with your ideal customer. Even if your ideal customer is very specific, it is good to start as specific as possible and work backwards from there.

There are quite a few different direct marketing lists available. These include:

Business Mailing List – this list is able to be targeted by industry, sales volume, employee sizes, and more. It also allows you to target specific decision makers by title within each organization. The database can include business name, address, phone number, contact name and title and more.

Residential Consumer List – this file would be targeting people at their home address. There are many ways to create a targeted consumer list including age, income, gender, and more. You also have the option of simply targeting everyone within a specific geography.

Home Owner Mortgage List- this database would include all individuals that own there home. The majority of this file comes from county tax offices and is selectable by mortgage information including year home was purchased, home value, interest rate, interest rate type and more.

New Movers List – this file is comprised of people that have newly move into an area. This is selectable by anyone moving into an area and can be further segmented into new home owners and new mover renters.

Specialty List – these records would include magazine subscribers, specific professional titles, and other databases created through online surveys and more.