Direct Marketing – Key Reasons For Its Success

Perhaps you already have heard about direct marketing but have you fully grasped the meaning and the purpose of it? If not then, read on. Direct marketing is actually a sub-discipline of marketing wherein marketing agencies try to disseminate messages with commercial objectives, directly to costumers without the need to use any intervening media. It is being carried out through direct mail, e-mail or telemarketing. Needless to say, it has become a booming industry nowadays as more and more marketers are engaging themselves to it. Exactly how this had happened?

1. It involves a certain form of measurable response variable irrespective of what medium was employed. This is one of the key advantages of direct marketing and most likely the main reason for its success. With direct marketing hundreds and thousands of customers can be monitored as they happen to respond to promotions sent to them via email, mail or telemarketing. The measure of response is dependent upon how effective are the solicitations made and sent by marketers. The ability to measure campaigns is exactly what sets direct marketing apart from other forms thus, it is a success.

2. The design and format of direct mails come in wide-varieties. One of the many formats commonly used is catalogs. These are multi-page bound promotions containing selected products for sale being mailed to a prospect customer. There are also other formats of mail like single sheets and envelop mails.

3. It offers convenience in locating favored merchant’s sale. The current practice of direct marketing involves alerting people of the merchant’s sales and events through mails. Through this buyers are able to get firsthand information regarding special discounts, freebies among others right from their favorite merchants.

4. It can be easily be personalized and custom-tailored to client’s needs. The fact that direct marketing can easily be personalized, allows the mails received by clients to be custom-tailored according to their specific needs. This personalization can take the form of imagery or personal data which includes the name and address.

5. It can be optimized. Direct mail marketing not only can be personalized but it can also be optimized in order to send these mails the best in timing possible, design, writing and among many other factors. With the use of database analysis alongside the aid of computing and communications technology, direct marketing is indeed more targeted and has potentially resulted in increase response rates.